Business intelligence manager | Project manager

Kulman Marina Female, born on 23 June 1988 + (371) 262 75 126 (Latvia) +7 (917) 596 86 12 (Russia) marina.kulman.lv@gmail.com Reside in: Riga (permanent residence permit of Latvia) Citizenship: Russia DANONE RUSSIA Category innovation manager June 2020 — currently Moscow, www.danone.ru Analysis of market data, buyer behavior, development of recommendations Studying the category market: analyze data from available sources, determine development opportunities categories in general, in sales channels, in regions, in customers. ABCD analysis, VELOCITY analysis, analysis based on GFK dates, GAP analysis, demand analysis. Performing Nielsen-based analytics on MS, Offtake, #SKU indicators by categories, channels, brands. Organizing preparation for the monthly Pre-Codev cycle in terms of weighted distribution indicators. Analyzing the performance of Danone novelties on the market, evaluating the achievement of goals for novelties, collecting feedback from client teams on what worked well, what worked poorly, risks, opportunities. Checking presentations on new products from brand teams, giving feedback on the structure and content. Keeping a listing history for each listing window, as well as collecting and systematizing all available information about existing and potential problems, as well as developing an action plan for the decisions. Generating reports on the listing status of new products and preparing presentations based on these data for Sales Co, EMM, Top Line, and other rallies. DANONE RUSSIA Territory Business Intelligence Manager September 2017 — june 2020 Preparation and analysis of the regional sales report's Daily monitoring of deviations of actual sales from the planned sales and projected value and looking for reasons Monitoring of the sales trends and preparation of the business developments initiatives based on the performed multi-factor analysis. Visualizing results Sales plan calculations for the sales team Preparation of the ad-hoc reports and presentation materials for sales managers and HO Collection of the necessary information and cross-function communications connected to sales, trade marketing and category management matters Continues improvement of the management reporting system Regional reporting development for a-com channel Preparation of presentation GlaxoSmithKline Consumer Healthcare Sales analyst January 2014 — september 2017 The development of new forms of reporting for Mass Market sales analysis Guidance, assistance and improvement of PraData Project (CRM (Sell­Out data base and distributors' stock)): reporting optimization, developing of new standard forms for the data loading, organization of training seminars, users support Gathering and processing of distributors' and key clients' reports on Sell­Out and Stock Developing and monthly preparing of the Sell­Out reporting for the Key Clients Channel Participating in Financial department projects from the side of systematization of the data collected. Developing of the trade team KPIs Report (Distributors, Dental Detailers, RACs) Supporting of the Med­e­Rep project as the marketing administrator (CRM system on the base of salesforce.com (data base of doctors and dental clinics in Russia)) - Statements Optimization (Reports on visits to doctors, Research) and data entry forms, training, customer support Supporting of the eForms PII Russia project as the marketing administrator CRM system (database - storage of doctors' consents of personal data processing) - testing of the program, error detection, control of the dental detailers' consent form editing, check of consent forms, the subsequent input of the information about doctors and clinics in the MED-e-Rep system, reporting optimization, user support, training Assistance of the company's departments in sales planning. Development on the report for the incentive program for the employees of the sales department. Management of the Project Sales Force Automatization (Core Range vs Contract Listing) (TORs, participation in regular meetings of the project team, communicating with contractors, service provider selection, creation of standard forms to download or upload data, testing of the program, error detection, communication with the contractor for correcting errors, introduced into the work of the Mass Market Department) Canonfarma production Sales analyst February 2013 — january 2014 Galakta Sales analyst August 2011 — february 2013 Carlsberg Group Sales analyst March 2011 — june 2011 Education: Higher Khabarovsk Academy of Economics and Law Mathematics and its applications Professional development, courses: Completed courses in Bonnie & Slide school Bonnie & Slide school Excellent command of the PowerPoint Bonnie & Slide school SQL basics for data analysis Skyeng Key skills: Russian — Native English — B1 — Intermediate MS Excel salesforse.com MS PowerPoint MicroStrategy MS SQL Power BI Additional information Excellent knowledge of Microsoft Office (Word, Excel (pivot tables, formulas etc), Power Point, Access), experienced user of SAP, CRM, PraData, Med­e­Rep, SalesForce.com Completed courses in Bonnie & Slide school Excellent command of the PowerPoint Analytical skills

Kulman Marina·

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2022-06-28